Frugl Promoters: Nelly Balazs – Street Art Tours

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What is your Name?

Nelly Balazs.

What do you do?

I run street art tours in Camden, North London.


It’s 8pm, Saturday night. Where are you and what are you doing?

Either at an exhibition or at home blogging about street art. I know it sounds sad but it isn’t. I have been a street art fan for quite some time now and I take my own pictures. Exhibitions: source material. Blogging: it’s hard work but after doing it for 2 years on different platforms there’s no other way I would spend my evenings. My friends know that as soon as the light drops I’m off home as it’s too dark to take pictures.

Which famous Londoner would you most like to invite to your event and why?

Boris Johnson. By explaining to him on the street art tour I’m running why public art is important (it opens up discussions, brings communities together, one of the cheapest ways to revitalise any area – among many things) I would press him to fund public art projects in London.

mint tea

Our round. What are you drinking?

Herbal tea; preferably fresh mint tea.

Top tip for someone new to town to survive London?

There’s loads to do in London, to the point that it can be overwhelming. Make sure to follow blogs that give good advice and remember: there’s loads to do in London and it doesn’t have to be expensive. You can just walk around. Possibly the best way to get to know the city.

What inspired you to start your business?

My love of street art inspired it. I wanted to share my passion with others.

Congratulations! An aged and generous benefactor has died and left you £10,000,000. What business dream do you carry out?

Woohoo! After pinching myself silly realising it’s not just a dream I would set up a gallery showcasing emerging and established talents. As funny as it might sounds: I would still run the tours as I like meeting new faces on a weekly basis.

What one thing should our new mayor try to do?

I would declare every public wall to be a legal wall and appoint local people in every borough to co-ordinate the painting process. I would also put more funding into arts. Oh and on my birthday (4th of June) everyone can travel free within London 🙂

Describe your perfect customer/punter/audience member.

Most of my customers are lovely. Seriously. I’m very fortunate. They are genuinely interested in what I talk about and ask lots of questions.

If your business had a coat of arms and a motto what would they be?

Leave people better than how you found them.

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